How to write statement of purpose (SOP) for MBA?
Narrative Over Resume Repetition: Admissions panels seek your professional journey’s turning points rather than regurgitated CV points. Illustrate how managing a team through a crisis or pivoting a failing project shaped your leadership perspective and MBA motivations.
Quantifiable Impact Matters: Rather than claiming “strong leadership”, detail how you boosted sales by 35% through a new strategy or reduced operational costs by streamlining processes. UK business schools particularly value data-backed achievements that demonstrate analytical prowess.
Programme-Specific Alignment: Top institutions like LBS and Judge scrutinise why their MBA fits your goals. Reference specific modules, faculty research or alumni networks that align with your aspirations – showing this level of preparation sets serious candidates apart.
